wordsmith – adamcusack

kyneton stockroom – 2015

wordsmith – a skilled user of words
Merriam-Webster Dictionary

Cusack’s artistic practice is primarily that of a drawer and painter; and typically he creates work that honours traditional principles but challenge perceptions of what an artwork can be. On this occasion, he has explored words found in everyday media and transformed them in their physical appearance and context.
The artworks shown in the ‘Wordsmith’ exhibition reflect his concern for the misleading use of highly evocative words commonly found in consumer based media. Misuse which continues to diminish and undermine their meaning and value.

Words selected from advertisements, newspapers and glossy magazines form the catalyst for the collection. The art has been meticulously refined using pre digital reprographic techniques to create a perfect template. Each piece is the realisation of a high-end crafted process produced in a variety of mediums – including charcoal, ink, paint, pvc, fabric and steel.
His intention is that the words used as artworks will be seen for what they truly are. Attention seeking hype.