Adam Cusack is an artist whose practice explores ideas of authenticity and identity in popular culture.
Using a process of conceptual development, photography then drawing or painting to realize the artwork, Adam is interested in showing real things in provocative ways; assembling unrelated objects together to bring about relationships that challenge the perception of the original items.
His creative approach honours the traditional picture plane utilising simple methods, applying charcoal or pigment on the prepared surface.
‘The act of making something to ‘look real’ is not what’s necessarily important to the work. However, I have found that spending time on rendering the subject gives value to the idea, which in turn allows the audience to consider it’s ‘unrealism’ and engage with my practice’ Adam Cusack 2014